Real indeed. Beginning in 1963, Tareyton cigarettes ran a series of print, TV and radio adds with the slogan: "I'd rather fight than switch (brands)". The ads featured people with "black eyes" - obviously painted on. They were very successful, pushing the brand into the top10 in America
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The ads featured both men and women. But, you have to wonder how an add campaign that features women with black eyes would fly today.
Interesting side note: One ad featured a young model named Martha Stewart.
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That's right. Homemaking maven, ex-convict and BBF of Snoop Dogg, Martha Stewart. In the early 60s, she had a career as model.
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