Without exception, all entertainment corporations are losing vast amounts of money due to woke decision-making that has alienated huge swathes of their customer base. Even before the pandemic came along, the likes of Disney were suffering from reduced audience numbers for their movies after allowing many of their so-called "talent" to run their mouths on twit-twat, denegrating their own consumers. Warner Bros is in a similar situation, and their owener, AT&T, is desperate to save money so they may yet be forced to start procucing content that actually sells. The comic book industry has been in freefall for many years, primarily due to a combination of overtly political writing and hostile anti-consumer rhetoric. The video gaming business is suffering from huge backlash against political themes and also indulge in obnoxious anti-consumer business practices (and don't even get me started on microtransactions and lootboxes!)
The only game publishers that still have any credibility left now are the independents - all the big ones, like their counterparts in the movies, TV and comics industries, have seemed to have lost the desire to actually operate as a for-profit business.
Gillette lost over $8bn almost overnight as a result of insulting their male customers during a commercial aired during the superbowl a couple of years back.
Lucasfilm have been an an anti-male and anti-white propaganda spree for several years now and are losing a ton of money in the process - Solo lost money - the only Star Wars movie ever to actually lose money - and that was actually a better movie than The Last Jedi (Which was unmitigated trash), and the least said about The Rise Of Skywalker, the better. As if that wasn't enough, their decision to fire Gina Carano - who played one of the most popular characters that the Star Wars universe has seen in decades, has severely blown up in their face (Although this was more to do with politics than actual woke marketing, though this of course cannot be completely divorced from any decision made by Lucasfilm in the last ten years or so)
Hasbro have been repeatedly bludgoned by bad marketing decisions, and are finding that the only Star Wars toys and merchandise they are still able to sell are those based on the original trilogy - NOBODY wants the new stuff - The Rey and Rose tico action figures have been on clearance for a few years now and still don't sell, even in Poundland they hung around for years.
Mattel have been brought almost to the brink of bankruptcy by trying to sell woke versions of their popular you lines (Barbie, HeMan, SheRa etc - it's a long list of disastrous pandering to people who don't buy the toys while losing the loyalty and support of those customers who can no longer buy the products that they want. In fact Mattel have recently re-introduced the classic HeMan and SheRa toys which still sell well while nobody seems to want the new woke versions - who can blame them - the new stuff is terrible anyway)
Marvel (Which is owned by Disney) is pretty much done now following Endgame (Which was mediocre at best anyway), and have nothing compelling being lined up for future book or movie projects, other than to continually try to push the Captain Marvel character on their audience - a series of books that has been cancelled, rebooted, re-cancelled etc more often than any of their others, due to lack of consumer interest, and DC Comics (owned by Warner Bros) has had a long string of box office flops, exacerbated now by their continual support of Amber Heard and their rejection of Johnny Depp - something that is already costing them a ton of money and credibility, because the public at large do NOT support their position on this - in fact the last time I checked, the petition to have Amber Heard removed from Aquaman 2 had over 1.6 million signatures. Heard of course has said that all of those are Russian bots (really - she obviously doesn't realise that this sorry tactic is now years out of date and never had any credibility in the first place - I signed the petition and I'm neither Russian nor a bot, so there you go), but Waarner / DC cannot take the sensible decision because they know they'll get eviscerated by a tiny minority of woke warriors on twit-twat
So to answer your question, there are literally hundreds of examples where companies have used woke marketing only to be financially punished by the backlash - it's all out there if you want to find it.
The fact is that woke marketing may be loved by the big corporations who are terrified of upsetting a few perpetually-offended weirdos from Portland, but it is being firmly rejected by the consumer and have been for a very long time. Fortunately, there are a few tentative signs that some companies are beginning to see the error of their ways (particularly those who have to answer to irate shareholders who (quite rightly) will want to know why corporations that they are investing in, are pusuing strategies that are constantly and verifiably losing them money, and trying to appease a highly vocal minority on social media who never buy their products in the first place.
